den living interior design

they're bright, simple, affordable, withnames like billy or karlstad. for six decades, products from swedish furnituremaker ikea have been finding their way into people's homes around the world. "ikea's success is due to its very simple,thought-out design language. the constructions are very basic, easy toput together and you can take them home yourself -- and all that for an absolutely affordableprice." ingvar kamprad from sweden founded his companyin 1943 and christened it ikea. at first it sold items like matches and

pens. kamprad only began specializing in furnitureafter opening his first ikea store in almhã¼lt, sweden in 1958. "i was 17 years old when i founded the company. and i was serious about it. i lost part of my youth because of it. unlike the other guys at school or duringmilitary service, i wasn't out dancing every weekend." ingvar kamprad's idea was to offer ready-to-assembleinstead of ready-made furniture.

through clever marketing he appealed to customersby selling a certain lifestyle, too. today ikea's total revenue amounts to some36 billion euros a year. ikea even opened its own museum in ã„lmhultin 2016. as well as presenting the company's history,it shows how the swedish firm has influenced the way people live around the globe. obviously the origin, the idea behind thewhole thing, what it once came from and how it was created. the entrepreneur behind it all, fascinatesme." ingvar kamprad turned a simple idea into aglobal empire.

ikea -- a swedish company whose products makepeople feel at home all over the world.

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